11:24 Design Advertising, Los Angeles, CA
Clients | Branding | Print Design | Web Design | PowerPoint

11:24 Design turned to the experts at Stuart Design to complete a DVD and book jacket for the special Criterion Collection edition of Do the Right Thing. This prestigious edition included additional director's clips and commentary as well as other special features not previously released. As such, it required a jacket design distinguishable from earlier versions and appropriate for the elevated nature generally associated with any Criterion Collection release. SD conceptualized a visual look that conveys the sense of Brooklyn in summertime, and of the heat theme—both in setting and character struggle—found in the story of the film. This, combined with some of the African tones and shapes inspired by the design of the original film's marketing, led to a unique and successful realization of this client's project goals.