Sharp Memorial Hospital: Grossmont Emergency Medical Group, San Diego, CA
Clients | Branding | Print Design | Web Design | PowerPoint

The Grossmont Emergency Medical Group chose Stuart Design to revise its logo, collateral and website with a fresh, visually updated look. After meeting with the client to assess its needs, SD determined that there were a variety of decision makers involved and contrasting input being given. The right response to this situation was to provide a variety of high quality, differing design options for client consideration. One design presented a decidedly modern approach, with a sans serif font and grey and red color palette. Another centered around green-friendly imagery with a particular focus on human interaction, with a serif font used to suggest vegetation and growth. The last option was of a "retro" design used to convey the vast tradition of health care and medicine, utilizing an appropriate color combination of burgundy, white and grey.